Digital Marketing Manager & Copywriter

  • Remote job

Digital Marketing Manager & Copywriter

Job description

Our rapidly growing WordPress agency needs a marketing expert to take over digital marketing and copywriting initiatives for both internal projects and our clients. We're a niche WordPress agency that helps small businesses, schools and non-profits use WordPress to help people learn. Our products and services help thousands of global organizations offer more accessible eLearning programs to millions of learners.


The successful candidate will plan and execute a new marketing strategy for our organization, including email marketing, social media, search marketing and lead management. She or he should expect to be engaged in managing simultaneous projects, taking the lead in crafting content, creative and strategy.

Requirements

To be successful in this role, you will:


  • Have a portfolio of case studies demonstrating how you increased product sales
  • Demonstrate expertise growing and optimizing a marketing and sales funnel
  • Be able to expand channel reach through email, paid advertising, search, content and more
  • Write content that increases conversions and visitor engagement
  • Bring hands-on, technical experience with WordPress, HTML emails, marketing automation, Facebook and Google ads and retargeting
  • Have experience reaching out to influencers to develop relationships
  • Be able to plan and execute campaigns successfully
  • Be highly organized, creative and analytical
  • Have at least 3 years of experience in a similar role

Any experience in marketing courses or open source products would be extremely helpful.


Our team is based in Toronto but everyone works remotely. We are considering candidates outside of Toronto but you must be based in Ontario.